WhatsApp: reach people where they naturally hang out

Jigsaw became the first agency to have been approved by WhatsApp for automated research, enabling to collect qualitative and quantitative insights via the world’s most popular messaging service. Our WhatsApp approach has been recognised by the Market Research Society (MRS), winning the Research Live ‘Innovation of the Year Award’ 2020.

Whether you’re a brand or research agency, watch the video below to learn more about how our unique approach could be used in your research:

The Jigsaw Difference

• Integration: We’ve linked WhatsApp with our in-house Whycatcher platform. This means we’re able to manage everything through the platform – making set up, moderation and analysis simple and cost-effective.
• Versatility: We can run several different types of tasks through WhatsApp, including qualitative or quantitative surveys, diaries, and video blogs.
• User experience: WhatsApp offers a natural participant experience; people are familiar with the app, know how to use it, and are more likely to trust it over something unknown. This familiarity leads to more authentic, actionable insights.
• Scalability: WhatsApp enables us to securely collect and analyse hundreds of responses in real-time through our Whycatcher platform. What’s more, tasks can be launched in over 65 languages.

Find out more about our WhatsApp offering here.