Market segmentation:
art and science

We see segmentation as both art and science. We use science to build the segments – but the art lies in bringing them to life within your organisation, so they’re put to good use.

We use market segmentation to reveal growth opportunities for our clients. So we make sure we produce segments you can identify and target in the real world, whether it’s consumer or B2B, local or international, new or existing markets.

The Jigsaw difference

Back to Topics
How we helped Chelsea FC to understand its global fanbase
Get in Touch