NPD: keeping consumers at the heart
If you want to identify real opportunities, it’s crucial for you to know when and why customers use their existing products and services – and what their underlying needs are.
If you want to identify real opportunities, it’s crucial for you to know when and why customers use their existing products and services – and what their underlying needs are.
Jigsaw’s NPD research experts are invaluable at all stages, helping you with everything from idea generation to concept development, concept nurturing and concept screening. Our experience ranges from ethnography to qualitative and quantitative, and one-to-one interviews and groups to online communities.