Brand: focusing on the
human connection 

In a world teeming with brand theories, we keep a steady gaze on what matters most: how your brand connects with your human audience.

People respond to brands in different ways. So we explore and evaluate the human response to brands; the conscious and non-conscious triggers affecting how people think and feel about them; and the level of connection that results.

The Jigsaw difference


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Brand re-appraisal for American Express
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