Research during the lockdown – how we can help

Jigsaw, March 2020

We’re in difficult times at the moment. We all know that. But the insight business hasn’t stopped. It’s changed.

Obviously, some projects need to be postponed or cancelled. But others need to happen – and we’ve found that people are still very keen to take part in research.

We think it’s vital to talk to people using alternative, innovative approaches that work in the current environment.

Arguably, qual has been hit worse than quant – we have noticed very little impact on our quant business – but qual has had to switch to methodologies more suited to social distancing.

Here are three approaches we’ve found useful for new projects in the Coronavirus climate:

 

1   Video/Tele Groups

By using readily available technology we can conduct real-time groups where we can see respondents’ faces and show stimulus material.

The big benefits

The watch-outs

When to use

 


 

2   Bulletin Boards

 Longitudinal, web-based text discussions between a small panel of respondents.

The big benefits

The watch-outs

​When to use

 


 

3   WhatsApp

Fully automated, cost effective, qualitative research via WhatsApp – generally longitudinal.

The big benefits

The watch-outs

When to use

 

If you’re not sure what to use, or if the subject matter is appropriate, or if you are wondering whether to research at all, we’re happy to help – even if you just want to talk something through.

Please contact your main contact, or email us on info@jigsaw-research.co.uk.

Best regards
The Jigsaw Team