Jigsaw News

November 2019

Jigsaw’s GenZ Seminar

Last month we held our annual knowledge seminar focusing on Generation Z; we exploded some popular myths about them and identified both similarities and differences between GenZ and Millennials.

Critically, we also highlighted opportunities for brands to communicate better to this audience.

For more information please contact Jo McDonald


A WhatsApp First

Jigsaw has become the first market research company to be given approval to integrate WhatsApp into a back-end research platform.

This means that we’ve got a mechanism that is familiar and easy to use for our participants – which also means more efficient management and, crucially, better insights.

For more information please contact Alex Johnston


Award Win For Peter Totman

Peter won the prestigious Best Qualitative Paper award at Esomar Fusion for his paper entitled, “I don’t know if I am allowed to say this but…”

In the paper he explores political correctness and its relationship with qualitative research, offering guidance on how to walk a very sensitive path to get richer insights.

For more information please contact Peter Totman


MRS Best Global Agency Finalist

We’re delighted to have been nominated by the MRS for this very special award.

Winners will be announced at the MRS Awards Dinner on Monday 2nd December – so we’ve got our fingers (and toes) very firmly crossed now. If you’re at the dinner please do come over and say hello.


For more information about any of the above
or anything else – please contact Jo McDonald