Understanding tax decision makers in large multi-national companies

Sector: Professional Services

Audience: B2B, Senior Decision Makers

Research: International

The puzzle

Our client, who is one of the Big 4 global accounting firms companies, wanted to understand global tax decision makers working in some of the world’s largest multinational companies – on an ongoing basis


The pieces

Over the last 8+ years we have carried out a bi-annual qual and quant survey of global tax decision makers


The picture