How we helped a payments company prepare for a changed world

How do you develop a strategy to thrive in an unknown future?


Banking and finance

Online Qualitative

The puzzle

A major international payments company wanted to understand the future world of payments to inform their strategy.

The pieces

A multi-stage qualitative project in the UK, Poland and Spain enabled us to go beyond rational and superficial responses.

The picture

Our client gained a clear strategic direction through a deep understanding of the need states associated with making payments.

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Financial Services
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