Too often, market research is grey. It’s designed in silos, done on auto-pilot and delivered in reports that play it safe. Not at Jigsaw. We’ll help you find fresh perspectives, new opportunities and clear strategic direction. That’s why around 90% of our work is repeat business. We call this approach ThinkinginColour.
Capitalising on experience
Your projects shouldn’t be a training-ground for juniors or trainees. We only hire at senior level, so you get all the advantages of working with a highly experienced team.
Bringing expertise together
We provide a hand-picked integrated team of insight professionals, from qualitative pioneers to analytics experts. They work together on your challenges to give you a more complete perspective.
A tailored suite of tools
We design every project from scratch, looking carefully at what you need and bringing bold, imaginative ideas. Then we select (often create) the best-fitting techniques from the research world and beyond, blending the best of both new and classical thinking.
Your research needs to expose considered thinking, instinct and behavioural biases. So we research both the conscious and non-conscious mind, to get an authentic understanding of people’s actions and motivations. This gives you far stronger insights into your customers, clients and markets.
Our Digital Research Platform
Whycatcher’s innovative in-the-moment tools have been designed to deliver media-rich, actionable insights. As well as enabling us to launch agile research communities and product/Beta trials, our platform is the first to fully integrate WhatsApp.
Through Whycatcher, you will get closer to your customers than ever before.
We look at how brands must navigate the heightened moral atmosphere of a post Covid-19 world. Who are the heroes and who are the villains in this new world? Who is winning positive opinion and who is losing it?
With Jigsaw you always get a senior, experienced team. This really shows in the value they add to research, both in design and execution, as they are able to build on their previous experience. Research is always well presented with a team who are credible with senior stakeholders. Always a real pleasure to work with.