Richer insights

Too often, market research is grey. It’s designed in silos, done on auto-pilot and delivered in reports that play it safe. Not at Jigsaw. We’ll help you find fresh perspectives, new opportunities and clear strategic direction. That’s why around 90% of our work is repeat business. We call this approach Thinking in Colour.

Capitalising on experience

Your projects shouldn’t be a training-ground for juniors or trainees. We only hire at senior level, so you get all the advantages of working with a highly experienced team.

Bringing expertise together

We provide a hand-picked integrated team of insight professionals, from qualitative pioneers to analytics experts. They work together on your challenges to give you a more complete perspective.

A tailored suite of tools

We design every project from scratch, looking carefully at what you need and bringing bold, imaginative ideas. Then we select (often create) the best-fitting techniques from the research world and beyond, blending the best of both new and classical thinking.

Whole Conscious

Your research needs to expose considered thinking, instinct and behavioural biases. So we research both the conscious and non-conscious mind, to get an authentic understanding of people’s actions and motivations. This gives you far stronger insights into your customers, clients and markets.

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Our Digital Research Platform

Whycatcher’s innovative in-the-moment tools have been designed to deliver media-rich, actionable insights. As well as enabling us to launch agile research communities and product/Beta trials, our platform is the first to fully integrate WhatsApp.

Through Whycatcher, you will get closer to your customers than ever before.

Watch the videoTry our demo

Brands in the time of Crisis

We look at how brands must navigate the heightened moral atmosphere of a post Covid-19 world. Who are the heroes and who are the villains in this new world? Who is winning positive opinion and who is losing it?

And critically, what should they do about it?

Click here for a free copy of our report.

We work globally

Our clients include

What our clients say

With Jigsaw you always get a senior, experienced team. This really shows in the value they add to research, both in design and execution, as they are able to build on their previous experience. Research is always well presented with a team who are credible with senior stakeholders. Always a real pleasure to work with.

Frances Dobson

Insight Manager, Royal London

Industry recognition in the last 5 years

37

Conference papers

30

Different topics

11

Award nominations

7

Awards won

When things go right

In case you missed this great article by Peter Totman, here's the link ... https://t.co/YfLNvRql1a