How we helped Tesco to develop their store strategy

Uncovering the psychology of the supermarket shopper

Client: Tesco

Audience: Consumer

Technique: whole conscious

The puzzle

Tesco wanted to learn how behavioural economics affected the in-store grocery shopping experience.

The pieces

We used a blend of techniques centred on the in-store grocery shop.

 The picture

The research was presented at the Tesco brand day, a UK board workshop and two other major forums.

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