Opinion formers and business influencers

Researching the business elite is difficult, but our considerable experience in this area has helped us to find a way to do this

The challenge is not only to identify the relevant person in each organisation but also to find a way past the many gate keepers and persuade the right person to take part in a research study, and then to ensure we get their best input in an interview situation.  We do this by concentrating on the following:

• Positioning the approach correctly
• Ensuring the individual can see the benefit of participating
• Offering a suitable environment for the discussion
• Making sure the interview experience is stimulating and a discussion, rather than just a Q&A session

Stakeholder audiences we have interviewed in previous research studies include:

• Government Officials
• Politicians
• Media
• NGOs and IGOs
• Investors and analysts
• Professional & Industry Associations
• Suppliers & Business partners
• Academic community
• Members
• C-suite

Our senior team is especially relevant for these types of research study.  We can ensure that our interviewers are fully aware of the context and environment in which the study is being conducted and hence highly credible with these highly informed and highly sensitive audiences.  We are also very conscious that these interviews can play a positive role in the on-going engagement process between the client and the interviewee.