New product development

New Product Development is the lifeblood of every company.  Companies that don't explore and develop their portfolio tend to wither and die

Research in this area needs to reflect the npd process from inception to launch

• Understanding customer needs, identifying opportunities
• Idea generation
• Concept testing and development
• Positioning and prioritisation of benefits
• Identifying and sizing target market
• Live trialling
• Pricing
• Volume prediction
• Communications testing

Our ability to provide both qualitative and quantitative approaches means clients can work with the same team throughout the process

The techniques we use sometimes include collaborative workshops, ethnographic approaches and statistical techniques such as segmentation and conjoint analysis