Customer relationships

The study of the relationship between customer and supplier will always be vital in business

The critical thing about this work is to identify and measure the right thing for each individual client

• This could mean focussing on loyalty and retention
• It could mean advocacy and word of mouth
• It could be simple service measurement

We have designed and run bespoke studies and models in all of these areas

We have worked with many of the branded models - but we know from experience that off-the-shelf research products are rarely the answer.  We believe in designing models to meet client needs rather than forcing client needs to match a pre-existing model