Brands

Jigsaw people come in all shapes and sizes but we all are interested in and have an 'instinct' for brands:

• All the latest evidence suggests people may think about products but they 'feel' about brands
• Brands may exist solely in the mind of the consumer but their value is real and definable (The Coco Cola brand has been valued at over a billion dollars)

Our research covers the whole brand lifecycle

• Exploring and evaluating positionings for new brands or old brands needing revitalisation
• Identifying and measuring brand values, personality and language
• Explaining why a brand is successful
• Evaluating opportunities to stretch a brand into new areas
• Testing the effectiveness of brand communications