Business to business

• We are experts in business to business research
• We design business to business projects and approach our analysis mindful that business issues and decision making are (at least) as complex, emotional and multifaceted as in consumer research.
• We bring fresh insights to business to business research with an awareness of consumer trends that find their way into business culture and by using techniques that are proven in consumer research, e.g. ethnographic approaches

We have a special interest in SME research

• A link between the world of consumers and the world of corporates, the SME market is a real hybrid; with many owners making business decisions based on experiences in their personal lives - and using products that are either designed for consumers or large corporates
• Why is this? Until recently few products have been developed specifically for the SME market
• However, intense competition means that more attention is now being focused on the SME market
• The diversity of companies within the SME definition; from sole traders through to fast growing medium-sized businesses brings an added complexity to understanding their needs
• We understand the issues and our approach, from initial design through to analysis and interpretation, is based on vast experience researching this audience