Technology
In the not too distant past, research in this field would have fallen into at least 4 distinct areas: telecoms, IT, multi-channel TV and portable entertainment. Nowadays such a division seems both limiting and wrong. For both businesses and consumers convergence is happening NOW
We love new technology. But we also know that on the other end of every new bit of kit is a person who often doesn't really understand it or care about it - and understanding people is the cornerstone of all our technology research whether it's CRM systems, social networking, VoIP, pay TV or plain old landline telephones
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