Retail

Retail is a vibrant sector that constantly challenges our perceptions and changes our behaviour; who would have thought, only a few years ago, that we would be buying our home insurance along with our groceries, or buying our music in a virtual rather than physical format

As researchers, we have to strive constantly to up-date our methodologies and thinking to understand retailers and consumers who are constantly re-writing the norms of how we buy and sell goods

Traditional methodologies still have their role but knowing how to adapt them, where appropriate, is key to our approach to retail research