Energy

Energy companies play a vital role in the world today - helping to maintain living standards in some countries and enabling development of society in others.  Expectations of energy provision that is convenient, cheap AND clean leads to competing pressures that are difficult to resolve.  These companies consequently face a multitude of concerned stakeholders, usually on a global stage

Research frequently needs to cover diverse audiences within the same project:

• Highly engaged NGOs, major resource holders, legislators and media - all of whom have very high expectations and differing perspectives on the 'reality'
• Indifferent consumers who sometimes consider products to be commodities and take availability for granted
• Employees who may be proud of the company they work for but are concerned about the company's external reputation
• Potential recruits, who are seeking rewarding careers and for whom the energy sector may not be an obvious choice

Environmental issues increasingly add to the challenges facing energy companies and consequently they play a major part in our research in this field