Quantitative research

We believe our commitment to ensure senior researchers have responsibility for every stage of the project makes our quantitative research service unique

We don't deploy 'blackbox' solutions. Indeed, every project is built from scratch and we work alongside our clients designing appropriate and innovative solutions:

• Customised modelling/interpretation techniques are designed where appropriate to enable us to answer our clients' objectives.  For more on our statistical techniques click here

Quantitative research information can be dry and difficult to digest so we focus on bringing out the story through succinct and persuasive interpretation

We often combine quantitative and qualitative approaches to provide real depth to the numbers

Quantitative methods

• F2F interviews in street, in home, in office, hall tests, exits
• Telephone interviews
• CATI, web assisted
• Online
• Postal
• Inserts
• Tracking
• Longitudinal research (over time)

Statistics and modelling

We select and utilise statistical techniques that are right for the project, we don't force fit client needs to suit 'off the shelf' approaches

Some projects require a simple analysis to identify patterns or trends in the data

Others may require us to employ more complex multivariate techniques such as conjoint modelling and simulation

If needed, we can build a bespoke model. The types of models we build most frequently for our clients are:

• Segmentation models
• Regression based drivers analysis
• Product/price optimisation models
• Volume forecasting models