We believe that 21st Century relationships with brands are unpredictable and multi-dimensional, far too complex to fit rational simplistic models.
To understand buying or switching decisions, we go with customers on every step of their individual journeys, observing all the false starts, about turns, influences and challenges. Our online and mobile research tools help us to do this.
To find out more, contact Sarah McKee or Alex Johnston
Mike Healy, Insights Manager, Money Advice Service