NPD

Whether it’s starting from a blank page on the flipchart or fine tuning your pricing prior to launch, we believe that research has a role to play and we have the enthusiasm and know-how to help you.

  • Ethnographic-based approaches to uncover customer needs
  • Idea generation sessions to identify potential new opportunities
  • Workshops to nurture (not destroy or dilute) new ideas
  • Trade-off techniques to identify optimal products, features and benefits
  • Market sizing, volume forecasting and pricing studies to help put numbers against the commercial opportunity

To find out more, contact Tim Dixon or Alex Johnston

Case Study

Primelocation.com

How do you take a brand from idea to market leader?

Established business Primelocation.com started in 2001 and we like to think we helped in their early success.

As a start-up dotcom they recognised a need for researching their website; at a time when there were few principles/rules for doing so.

We used a programme of research designed to meet a start-ups needs; stakeholder/opinion leaders, website development, naming and so on.

We’re proud to have been involved in Primelocation.com’s successful launch. Nowadays with 200,000 visiting each month, Primelocation.com is recognised as the leading premium property portal in the UK.

To find out more, contact Tim Dixon or Alex Johnston

Case Study

How to research creative ideas without destroying them

American Express wanted to research a radically different campaign, designed to change perceptions of the brand. But how could research help evolve the campaign without destroying its creative soul? 

Working collaboratively, American Express, Ogilvy and Jigsaw utilised principles of Appreciative Inquiry to create a new research approach we call Concept Nursery: 3 hour workshops, with optimistic and open-minded participants tasked with identifying and building upon the strengths of the creative concept. 

The research helped guide the development of the campaign which has launched in 8 markets and won praise from the ad team and from the research industry (MRS New Consumer Insights award 2009).

To find out more, contact Tim Dixon or Alex Johnston