Our clients want to influence and change behaviour.
Behaviour is rarely based on solely rational thinking, it does not always follow attitudinal change. We have long suspected that behaviour is emotionally driven but rationally reported. Behavioural Economics has given us a framework to understand more accurately why people behave the way they do.
We use BE in three ways:
|As a framework to better understand the decision making process people go through
||To design research methods in both qual and quant that can uncover decision making biases and short-cuts
||To use this understanding to advise clients on how to use these biases in order to influence behaviour
To find out more, contact Peter Totman or Alex Johnston