To find out more, contact Marion Gannon or Alex Johnston
Our client wanted to re-design its website from scratch to ensure it would meet the needs of its customers both as a commercial site and a repository of information.
The core of the project was the three hour co-creational workshop, preceded by a detailed online pre-task. We tasked scientists with examining how they used websites in general in their personal as well as work lives, for all conceivable purposes. They also identified best practice; our objective here was to prime respondents with a level of knowledge and 'buy-in'. With our motivated respondent team we then 'built' our client the 'go to' website of choice.
The client design and marketing teams attended all sessions and found the experience to be crucial in understanding their customers' needs. The redesign has proved to be popular and has generated improved satisfaction ratings from its user base.
To find out more, contact Marion Gannon or
VP Head of International Advertising, multinational finance company