Consumers


We love the challenge of researching consumers:

  • They are unreliable witnesses
  • They adopt different personas in different circumstances
  • They present all their choices as rational yet are frequently driven by the subconscious
  • Their responses are conditioned by cultural biases

We take these (and other) challenges into account in our research methods and analysis.

To find out more, contact Peter Totman or Alex Johnston

Our research covers a range of consumers from all over the world:

From

  • BABY FOOD
  • HEALTHY EATING
  • HOLIDAYS
  • STUDENT LOANS
  • FIXED PHONES
  • FUEL BUYING
  • SOCIAL MEDIA
  • CORNER SHOPS

To

  • STAIR LIFTS
  • DRUGS
  • GAMBLING
  • RETIREMENT PLANS
  • SMART PHONES
  • ACCIDENT INSURANCE
  • CARE HOMES
  • ONLINE SHOPPING