B2B

B2B and consumer research are really very similar. That's because at the heart of every business decision is a human being making imperfect decisions, subject to the same biases as everyone else.

We love the crossover between B2B and consumer; we borrow consumer techniques to help understand business relationships and decisions.

To find out more, contact Alex Johnston or
Sarah McKee

Our research has covered the B2B world:

  • SOLE TRADER
  • SME
  • LABOURER
  • LIFE SCIENTIST
  • HR
  • PROCUREMENT
  • FARMER
  • DENTIST
  • MANUFACTURER
  • POLICE OFFICER
  • SOHO
  • MULTINATIONAL
  • CEO
  • DOCTOR
  • PR
  • SALES & MARKETING
  • IT & COMMS
  • IFA
  • WHOLESALER
  • PRISON OFFICER (VIA JUDGES)