B2B

B2B and consumer research are really very similar. That's because at the heart of every business decision is a human being making imperfect decisions, subject to the same biases as everyone else.

We love the crossover between B2B and consumer; we borrow consumer techniques to help understand business relationships and decisions.

To find out more, contact Alex Johnston or
Sarah McKee

Our research has covered B2B audiences all over the world, including:

  • SOLE TRADER
  • SME
  • LABOURER
  • LIFE SCIENTIST
  • HR
  • PROCUREMENT
  • FARMER
  • DENTIST
  • MANUFACTURER
  • POLICE OFFICER
  • SOHO
  • MULTINATIONAL
  • CEO
  • DOCTOR
  • PR
  • SALES & MARKETING
  • IT & COMMS
  • FINANCIAL ADVISORS/ WEALTH MANAGERS
  • WHOLESALER
  • PRISON OFFICER (VIA JUDGES)