People

Director

Sector/Specialisms
Qual, Quant, TMT, Public Sector, Life Science, Behavioural Economic Thinking, International

Email: ajohnston@jigsaw-research.co.uk
Direct: +44 (0)20 7291 0820
Mobile: +44 (0)7595 488402

I cover qual & quant – and am interested in trying out new things. I love the moment when the data story comes together.

Inspirational Thinker

Achille Gaggia (Italian coffee genius)

- he took 2 traditional materials (hot water & coffee) and by doing something different (passing water through the grounds, not pouring it on) made the perfect drink.  Love the way he thought differently about basic materials.

Papers Published  

"Behavioural Economics in B2B Research"
Alex Johnston and Luke Perry, BIG Conference, April 2012, Winner Best Overall Paper

"Behavioural Economics: New thinking or new approaches"
Alex Johnston and Luke Perry, ESOMAR, Qualitative Conference, November 2010

"New ways of working, better ways of understanding"
Alex Johnston, Cathy Bickham (BT), Duncan Fergusson (ICM), BIG Conference, May 2010

"Thriving or Surviving? Using the lessons of the past to help us succeed in the future" 
Mark Yeomans and Alex Johnston, MRS Conference, March 2009

"It’s engagement but is it research? – effectively engaging decision makers"
Alex Johnston, ESOMAR, Qualitative Conference, November 2008

"The Application of Ethnographic Techniques in a Business-to-Business Context"
Alex Johnston and Peter Totman, BIG Conference, May 2006 – winner of Best Paper Award and winner of MRS Effective Awards, Best Business Paper

"Competition in the Virtual World - Enhancing website effectiveness through market research"
Alex Johnston, BIG Conference, May 2000 – winner of Best Paper Award

 

"Survival of the Focused: Using Research to Build Effective Online Relationships"
Alex Johnston, ESOMAR, Marketing Research Congress, Paris, September 1999

"Online focus groups in an international context – Magic or Mirage"
Alex Johnston, BIG Conference, May 1999 – second place, Best Paper Award

"Customer satisfaction research in the cable industry"
Alex Johnston (RI) and Liz Judson (Telewest), MRS Conference, March 1997

"Pulling down the walls of the tower. Effective use of customer satisfaction research in the cable industry"
Alex Johnston (RI) and Liz Judson (Telewest), ESOMAR, Telecommunications, Paris, June 1996

"After the honeymoon: taking Behavioural Economics from theory to practice!"
Alex Johnston and Julie Knox, MRA Insights and Strategy Conference, Florida, 2013

Applying Social Media research approaches in a B2B setting.
Alex Johnston and Julie Knox, ESOMAR B2B Forum, Atlanta 2014.