Sometimes the only way to understand a customer’s journey is to go on it with them. Only by sharing the experience can we really understand why they make the decisions that they do.
Qual or quant, large scale or small scale – the objective is to get close to the behaviour; the cornerstone to most of our journeys is the online journal. We overlay other tools on top of the journal to get the depth of understanding our clients need to make the right decisions.
To find out more, contact Andy Lack or Alex Johnston