We believe that generating insight from quantitative research is
both an art and a science.
We have the experience to identify where more complex techniques such as choice modelling, driver analysis or segmentation can add real value (the science bit). We also have the marketing nous to interpret the results in a way that adds clarity and inspires (the art).
Our starting point is always the business issue. We begin every project by defining exactly:
- What the challenge is
- How fresh thinking can solve it
- What success will look like
Only then do we design the quantitative solution that will deliver the necessary insights to inspire action.
To find out more, contact Tom Vannozzi or Alex Johnston